Bologna Licensing Trade Fair 2024

Looking forward to celebrating its 80th anniversary, Mattel has presented, at the Bologna Licensing Fair, new products from its most important properties, such as Barbie, Hot Wheels and Monster High. Mattel's commitment to enhancing its heritage by projecting itself into a successful future is further recognized this year, as the company stands out among the winners at the Bologna Licensing Award with two major prizes: Best Retail Project, with Barbie X Zara, inspiring customers to dress like their idols by creating the perfect extension of Barbie's world in real-life; Property of the Year,  Barbie was able, through content and products, to drive a positive narrative with a consistent voice and in 2023, Barbie was everywhere!