Hot Wheels

Conceived in 1968, the Hot Wheels die-cast cars in 1:64 scale were created with an inimitable look. In over 50 years the brand has evolved from a simple toy car to a franchise that offers multi-channel gaming experiences through video games, digital content, partnerships and live experiences for all ages; from a toy to a lifestyle that enhances the “Challenger Spirit”, that is the innate spirit of challenge in every child, encouraging them to try, fail and try again until success is achieved.