By CÔTE D'AZUR: Victoria Licensing & M. confirmed official agent for Italy

Victoria Licensing & Marketing will represent for Italy the "By Côte d'Azur" brand, the official brand of the Côte d'Azur Regional Tourist Board (Comité Régional de Tourisme CRT) that is inspired by its values, applied to products that are not manufactured in France. Together with the main brand "Côte d'Azur France, je sublime tout ce que je touche", entrusted worldwide to Arboresens, a French agency,  it is intended to create a synthesis of values that finds expression in the phrase "Côte d'Azur sublimates everything it touches!".